A Proceedings of the National Academy of Sciences of the United States of America (PNAS) survey found that roughly 43% of 5,800 small businesses had to close down temporarily due to reduced demand and concerns about employee health.
These closures have forced companies to adapt and move their operations to the Internet.
This is probably one of many reasons we have seen an increase in online activity since the pandemic.
How has COVID-19 changed customer behaviour?
Akamai, a content-delivery and cloud company, which makes up a large portion of the Internet’s traffic, reported a more than 50% increase in daily traffic over the average day before COVID.
Both consumers and businesses are adapting to the changing digital market in the wake of COVID-19. Small businesses must create and maintain an online presence to keep in touch with customers during these difficult times.
This is possible by prioritizing the design of your business’ website. It will ensure that your customers are reached and accurately represents your brand.
Why is effective website design so important to small businesses that navigate COVID-19?
Small businesses that want to survive the pandemic can benefit from a well-designed website.
First, your website is your only form of brand representation. This is especially true with COVID-19 restrictions.
Your website was likely to have added to other forms, such as a shopfront, but this may not have been the case before the pandemic. If your storefront has closed, your website may now be the main medium customers access your brand.
With this in mind, your website should effectively reach customers, facilitate user experience and communicate your brand identity.
Customers’ expectations and habits have changed as a result of COVID-19. Many consumers have increased online shopping since the outbreak. Companies must adapt to their changing needs.
Designing a User-Friendly Website
A website that is user-friendly and strong will help companies meet the rapidly changing needs of their customers. The essential web design tools can be used to assist you.
You must stay current on the latest website design trends to keep up with the times, but there are some essential elements that every website must have. These include visual design, intuitive navigation, branding, information accessibility and content.
Hiring a website designer is the best way to ensure your website design meets these criteria and stands out from its competitors.
Experienced web designers have extensive industry knowledge and best practices to make your website stand out and provide a great user experience. These experts will work with you to realize your vision, from choosing the right font to designing custom designs.
The COVID-19 pandemic is a significant challenge for small businesses around the world.
These challenges are likely to affect small business owners. You can mitigate the effects of the pandemic on your business by ensuring your website design is strong. This will allow you to connect with your customers and help ensure the survival of your small business.